• 7 Ways to Stop Burning Your AdWords Budget

    Every brand wants optimum visibility in the search results. Try though they might, most fail. Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious. The competition expands relentlessly while more often than not, the onscreen real estate you covet has shrunk ...

    WordStreamin Affiliate Paid Search- 7 readers -
  • How Will Chrome’s New Ad Blocker Impact Your Ads?

    The short version: it won’t! On February 15th, Google is set to launch a more robust ad filter for Chrome. Its goal is simple: to scrub the web of interstitial riff raff and other invasive advertising experiences. Now, advertisers have stared down the barrel of the almighty ad blocker before (and most lived to tell the tale), but this is the first ad blocker baked directly int ...

    WordStreamin Paid Search How To's- 3 readers -
  • 4 SEO Survival Tips for the Voice Search Revolution

    Voice search isn’t a fad, and if you haven’t yet incorporated it into your 2018 SEO strategy, then you need to. Now. In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016 compared to when it launched in 2008.

    WordStreamin SEO- 5 readers -
  • Google Releases AMP Stories: What Are They All About?

    A massive tech company developing a new, interactive way to shove wads of content into our eyeholes: What a novel idea! Announced in a Developers blog post released on Tuesday, AMP Stories are a “mobile-focused format for delivering news and information as visually rich, tap-through stories.” While this might sound a lot like something Snapchat or Instagram or Facebook has al ...

    WordStream- 5 readers -
  • 10X Your A/B Testing with AdWords Ad Variations

    Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens if you invert your headlines? Do URL paths even matter, bro?!?! When it comes to writing ads, these are the questions that haunt paid search aficionados.

    WordStreamin Paid Search- 9 readers -
  • 12 Ways to Get More Subscribers on YouTube

    Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human! With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out? We’ve all ...

    Margot Da Cunha/ WordStreamin Social- 8 readers -
  • 5 Best Reporting Tools For Marketers & Advertisers

    Bosses and clients don’t always know what you do all day. Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live. But beyond that? ¯\_(ツ)_/¯ In that sense, reporting should be like selling. Each month, you repeatedly justify the value you’re delivering in dollars and cents.

    Brad Smith/ WordStreamin Paid Search- 8 readers -
  • How to Turn Customer Feedback into High Converting Ad Copy

    How well do you know the people you're targeting? And I mean really know them? Do you know why they're signing up? Do you know why they're buying? Do you know why they would click on your ad in the first place? If you do, congratulations. You're a genius. But if you're not 100% sure, you're in for a rough ride.

    WordStream- 8 readers -
  • 7 Killer Tips for More Effective Real Estate Facebook Ads

    Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to? Back in the day, real esta ...

    Margot Da Cunha/ WordStreamin Social- 10 readers -
  • 35 Marketing Statistics that Should Change Your Strategy in 2018

    A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.” And that, friends, is why we’re here today. Merkle just released its quarterly benchmarks, a dense tome detailing the movers and the shakers, the stagnant and the shocking in the world of digital marketing.

    WordStreamin Social Paid Search- 7 readers -
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