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GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...
Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered November 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers (Recode) Uber failed to notify some 57 milli.
The Federal Communications Commission (FCC) is poised next month to throw out “net neutrality” rules that prevent Internet Service Providers (ISPs) like Comcast, AT&T and Verizon from discriminating among the types of data they transmit and how fast they send it. They also cannot currently analyze that data.
Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars November 21, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017 (AdWeek) The social network said in a Newsroom post.
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Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...
Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow November 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency (AdWeek) After acquiring ad-tech company Rocket Fuel.
Facebook calls itself a technology company, but it builds community, and very effectively, in ways that local news providers can’t. The social platform’s mission is “to bring the world closer together.” I do believe that Facebook founder Mark Zuckerberg means every word of the mission, which he announced this past June.
Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation? It’s partly about platform choice. As examined last month, home assistants like Amazon Echo have a disproportionate share of attention.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers (Bloomberg) Walmart’s U.S. comparable sales rose 2.7 percent from a year earlier — its strongest growth in this measure in eight years. Best Buy reported domestic comparable sales were up 4.5 percent year-over-year.
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.
LBMA Podcast: Google, Dunkin Donuts, Hilton Hotels + Amazon November 17, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video po ...
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Raise Report: Yotpo, Leanplum, Globality Secure New Funding November 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, Nov 3: Globality Picks Up $35 Million to Connect Corporations with Small Service Providers Investors included THK ...
Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable November 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members (The Verge) Amazon and Whole Foods today detailed a new set .
Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change in the world of local or else a rather disappointing splash through a few familiar puddles. I’m talking about Facebook’s rebranding of its Events app as Facebook Local, or Local from Facebook (the App Store calls it both).
Local Marketing, Location Services, Local commerce, Mobile Marketing